Latest Projects
Alvin Kamara x NASCAR Advisory Role
​In my current role with Quality Control Sports, one of my primary responsibilities is to oversee the day-to-day personal and business endeavors of New Orleans Saints star running back Alvin Kamara.
As NASCAR's first-ever Growth and Engagement Advisor, Alvin works with company executives to diversify their growing fanbase by leveraging his own insight and following.
I serve as the liaison between Alvin and NASCAR, ensuring all agreement obligations are met. I was heavily involved in the deal renewal negotiation process and collaborate with NASCAR staff on the most effective ways to utilize Alvin's star power and expertise at NASCAR races, community events and executive meetings.
Most recently, I worked on the Alvin Kamara x NASCAR official merchandise collaboration. I was involved in the design process and the planning/execution of a successful launch that consisted of him arriving to a game in a race car and hosting a pop-up shop in New Orleans to exclusively sell the collection.
Alvin Kamara x Paris Saint-Germain
​While on-site in Paris to facilitate Alvin Kamara's involvement in Fall-Winter Fashion Week 2024, I organized a strategic visit to the Paris Saint-Germain facility.
In mid 2023, the New Orleans Saints were granted international marketing rights in France - serving as the first NFL club to select and be awarded the French market. According to Saints owner, Gayle Benson, the organization is looking to market the team and grow the game of American football in France, while simultaneously promoting the city of New Orleans and driving investment in local and regional businesses.
In order to further this mission, I reached out to the top football club in France, Paris Saint-Germain to facilitate a visit for Alvin. The team provided a tour of the facilities, inisghtful background information on the club's history and captured engaging content.
As a result, PSG posted an Instagram photo of Alvin in an official jersey they gifted him and collaborated on the post with the NFL France, Saints_France, Saints and Alvin Kamara official accounts. This post collected over 160,000 likes with a reach of over 2.5 million accounts engaged. This collaborative effort provided international exposure for Alvin, the NFL and the New Orleans Saints, allowing them to further extend their influence in the international market.
Pitches, Press Releases & Brand Management
​In my previous role with Sanders Sports and Entertainment, one of my primary responsibilities was to pitch stories surrounding our client's interests and accomplishments to relevant media outlets.
In addition to pitching stories, I was responsible for researching and creating reports on potential clients, establishing/maintaining relationships with media, creating PR strategies, writing press releases, communicating partnership expectations, ensuring marketing deal deliverables were met and coordinating client's media availability.
Click on each of the photos above to view some of my favorite feature stories I secured for our clients as a result of successful pitches.
Please click on the buttons above to view writing samples.
Atlanta Falcons - "In His Words" Series
One of my favorite projects to date is the "In His Words" series presented by the Atlanta Falcons. I was involved in the early creation stages of the series and pitched the storylines of each player that was featured. After they were approved, I reached out to the players, gauged their interest, created questions specific to their own stories and conducted the interviews. After transcribing their words, I pieced them into a story styled after the Players' Tribune. The story topics included mental health, racism, fatherhood, death, football and success. It was an honor to create a safe space for the players to share their truth and have their voices heard.
Click on the buttons below to read each story.
Adobe Spark Recaps
In my previous role with the Falcons, I served as the public relations contact at various community events. After our Salute to Service Week events, I created a recap to send out to all AMBSE employees. I also created projects highlighting the 2019 Training Camp, our MOY nominee and each player's My Cause My Cleats to distribute throughout the organization.
Click on the buttons above to learn more about each item.
Player Features
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During my time with the Carolina Panthers, I conducted Q&As with DJ Moore and CJ Anderson. My Q&A with DJ Moore was published in the Game Day program during Week 1 of the 2018 season against the Dallas Cowboys.
Click on the buttons above to learn more about each item.
Washington Football Team FITTbook
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One of my biggest responsibilities during my time with the Washington Football Team was the "FITT" program. At the beginning of the school year, every seventh-grade student at each of the program's 24 partner schools receives a "FITTbook" that is incorporated into their physical education curriculum. I was given the opportunity to be heavily involved in the creative decisions, as well as the content creation for the book.
Click on the button above to learn more.
@GOHEELS Social Media Graphics
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In addition to creating and posting content to our Athletic Program's social media sites, I was able to create graphics through photoshop in honor of our National Girls And Women in Sports Day campaign.
Click on the button above to learn more.
