brand strategist | publicist | talent manager

Reaganne Goode is an innovative image management professional specializing in content strategy, nuanced communication and industry-shifting creativity.
Reaganne’s passion for inviting athletes to step outside of the lines of their respective courts and fields has led her to the intersection of sports, music, fashion, social justice and culture. As a Charlotte-native, she was born into sports and her ever-evolving desire to push the envelope fuels her goals to change the way that fans see the games they love and humanize the ones they root for.
Reaganne has contributed to the increase in authentic story-telling across collegiate athletics, the National Football League and professional athlete's personal brands through her work in community relations, public relations, marketing and social media on behalf of various teams and players.
Reaganne has positioned herself as an inventive architect for the future of sport story-telling.